Brand strategy agency in Dubai
Brand strategy defines who a business serves, what it stands for and why customers should choose it over the alternatives. Old Port runs brand strategy engagements in Dubai through structured discovery workshops, research and a written brand platform that guides every design and marketing decision afterwards.
What is included.
- Discovery workshops with founders and team
- Audience, market and competitor research
- Positioning statement and brand platform
- Messaging framework and key messages
- Naming and tagline development
- Tone of voice guide
How we work.
- Step 1
Discover
Workshops and interviews to understand the business, its customers and its ambitions.
- Step 2
Research
Competitor and audience analysis to find the space you can own.
- Step 3
Define
Positioning, values and brand platform, written and agreed.
- Step 4
Express
Messaging, naming and tone of voice ready for design and marketing.
Brand strategy: questions and answers.
Need something specific? Tell us about your project.
What does a brand strategy include?
A positioning statement, a brand platform (purpose, values, personality), a messaging framework, and a tone of voice guide. Naming and taglines are included when needed.
Do I need brand strategy before a logo?
It is the best order. Strategy decides what the brand must communicate, and the logo and identity are designed to communicate it.
How is the strategy delivered?
As a written brand book that your team, designers and agencies can use, presented in a final workshop.
Have a project in mind? Tell us what you are building.
An app, a brand, a website or the marketing to launch it. Send a short message and we reply within one business day with questions, ideas and a clear next step.
- info@oldport.ae
- Phone
- +971 52 961 4900
- Response time
- Within one business day