SEO (search engine optimisation) helps a website rank on Google. GEO (generative engine optimisation) helps a business get cited in AI-generated answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. Old Port does both for businesses in Dubai and the UAE, through technical fixes, structured data and content written to be found and quoted.
Technical health, content gaps and how AI tools describe you today.
Crawlability, speed, structure and structured data.
Pages and articles that answer what your customers ask.
Rankings, traffic and AI citations tracked monthly.
Need something specific? Tell us about your project.
Generative engine optimisation (GEO) is the practice of making your business easy for AI tools to understand and cite. It relies on clear facts about your business, structured data, and content that answers real questions directly.
They overlap. SEO targets rankings in search results; GEO targets being quoted in AI-generated answers. Both depend on a technically sound site and genuinely useful content.
Technical fixes can help within weeks, while content and authority build over months. We report progress monthly so you can see what is moving.
An app, a brand, a website or the marketing to launch it. Send a short message and we reply within one business day with questions, ideas and a clear next step.