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Technology
Software, hardware and IT companies that need to explain a complex product simply and generate qualified demand.
- Home
- Industries
- Technology
Technology
Software, hardware and IT companies that need to explain a complex product simply and generate qualified demand.
What we see in this sector
Old Port Solutions works with technology businesses in Dubai and across the UAE. Software, hardware and IT companies that need to explain a complex product simply and generate qualified demand. The approach is the same as everywhere else: understand how customers in this market actually decide, then build the brand, the platforms and the channels around that.
Typical challenges
- Technical teams describing features where buyers want outcomes.
- Long sales cycles with no content supporting the middle of them.
- Competing on specification against better funded rivals.
- Developer-led websites that are fast but do not convert.
How we approach it
We start by separating what the product does from why it matters, then build the messaging, site and demand programme around the second one. Because we build software ourselves, technical conversations do not need translating twice.