Old Port Solutions LLC
Marketing & Brand Agency E-Commerce & Trading App & AI Studio
+971 52 961 4900
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Marketplace Consulting

We get brands set up and selling on Amazon, noon and Carrefour, covering account setup, catalogue feeds, listing content, imagery, advertising and ongoing management.

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The problem this solves

Marketplace consulting is the work of getting a brand live and selling on platforms such as Amazon, noon and Carrefour: account setup, catalogue structure, feeds, listing content, imagery and advertising. It matters because marketplace performance is largely determined by data quality and content, both of which are fixable with method.

Most brands do get onto marketplaces. What they rarely get is a catalogue that works: titles truncated at the wrong point, missing attributes, variants listed as separate products, and imagery that fails the platform's own requirements.

Those details decide whether a listing appears in search results at all. Advertising then gets blamed for weak returns, when the underlying problem is that the product data was never built properly in the first place.

  • Listings do not appear for obvious search terms.
  • Variants are split across unconnected product pages.
  • Catalogue updates are made one listing at a time by hand.
  • Advertising spends against listings that cannot convert.
Three identical plain cardboard cartons on a dark surface at different distances, a red thread running between them like a route, one carton open and empty

How Old Port approaches it

  1. Build the catalogue properly

    Category, attributes, variant structure and feed format are set up correctly first, because almost every later problem traces back to these.

  2. Content for search and conversion

    Titles, bullets, descriptions and imagery are written to each platform's requirements and to how buyers in that category actually search.

  3. Advertise once listings convert

    Paid placement is introduced after listing content and data are sound, so budget amplifies pages that already convert rather than masking weak ones.

What you receive

  • Account setup and verification

    Seller account registration, brand registration and platform verification completed.

  • Catalogue and feed architecture

    Category mapping, attribute schema, variant structure and automated feed setup.

  • Listing content

    Titles, bullets, descriptions and keyword structure written per platform and category.

  • Product imagery

    Main images, secondary angles and enhanced content produced to platform specification.

  • Marketplace advertising

    Sponsored campaigns built, managed and reported against cost per sale targets.

  • Ongoing account management

    Listing health, stock and pricing monitored, with monthly performance reporting.

The process

  1. Discover

    Audit the business, the market and current performance, and agree what success means in numbers.

  2. Strategise

    Decide the approach, the priorities and the budget, and write it down so everyone is working to the same plan.

  3. Create

    Build the work against that plan, with reviews at the points where your input actually changes the outcome.

  4. Launch

    Go live with tracking already in place, so the first week produces data rather than opinions.

  5. Optimise

    Review what the numbers say, change what is not working, and keep what is.

  6. Grow

    Scale what pays back and set the next set of targets together.

What changes

  • Listings that get found

    Correct catalogue data and content put products into the searches that matter.

  • Scalable catalogue operations

    Feed based management means hundreds of products update without manual editing.

  • Advertising that pays back

    Spend goes behind listings already converting rather than compensating for weak pages.

  • You own the accounts

    Seller accounts, brand registrations and data stay registered to your organisation.

Sectors we serve

The method is the same everywhere: understand how customers in that market decide, then build around it. These are the sectors we are set up to serve from Dubai.

Questions

Indicative marketplace setup runs from AED 4,000 to AED 40,000, driven by catalogue size, number of platforms and how much content and imagery is required. A small single-platform catalogue sits at the lower end. Old Port Solutions is not VAT registered, so quoted figures carry no VAT.

Primarily Amazon, noon and Carrefour for the UAE market. Platform choice depends on your category, price point and margin, and we usually recommend establishing one platform properly before adding others. Each has its own catalogue requirements, so sequencing matters more than breadth.

Account setup and verification typically takes two to four weeks depending on the platform and your documentation. Catalogue build, content and imagery run alongside that. A small catalogue can be live within a month, while a large range with new photography takes longer.

Either. Some clients take a setup project and then run the account internally, with documentation and training from us. Others keep us on a monthly retainer for listing health, advertising, stock and pricing management. Retainers start immediately and are reviewed monthly.

Let us look at it properly.

Send the goal, the timeline and the budget. You get a considered reply from a person within two working days.

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