Old Port Solutions LLC
Marketing & Brand Agency
E-Commerce & Trading
App & AI Studio
+971 52 961 4900
Brand identity is the complete visual system a brand is recognised by: logo, typography, colour, layout and the written rules that keep it consistent everywhere.
Start a ProjectBrand identity is the visual system that makes an organisation recognisable: logo, typography, colour, imagery, layout and the rules governing their use. It matters because recognition compounds. A system applied consistently across every touchpoint builds familiarity, while a logo with no system behind it has to be reinvented on every new asset.
A logo is not an identity. Many organisations commission a mark, receive a few file formats, and then discover there are no answers for the hundred decisions that follow: which typeface, which colour on dark backgrounds, how it sits on a vehicle, a booth or a mobile screen.
From there, every team improvises. Different fonts appear in decks, colours shift between print and screen, and after a year the brand has several unofficial versions in circulation and no authoritative source.
The logo is one component. We design typography, colour, layout, imagery and iconography as one coherent set that holds together across media.
Every identity is proofed on the things you actually produce: signage, packaging, decks, social templates, vehicles and mobile screens.
Guidelines are written so a sales executive or an external printer can apply the brand correctly without asking a designer first.
Primary, secondary and responsive marks with clear space and minimum size rules.
Typeface selection, licensing guidance and a complete type scale with usage rules.
Primary and secondary palettes with print, screen and accessibility specifications.
A written manual covering correct use, misuse and real application examples.
Editable templates for decks, documents, social posts and standard print items.
Every working file, vector master and export, organised and handed over to you.
Audit the business, the market and current performance, and agree what success means in numbers.
Decide the approach, the priorities and the budget, and write it down so everyone is working to the same plan.
Build the work against that plan, with reviews at the points where your input actually changes the outcome.
Go live with tracking already in place, so the first week produces data rather than opinions.
Review what the numbers say, change what is not working, and keep what is.
Scale what pays back and set the next set of targets together.
Consistent application means buyers recognise you before they read the name.
Templates and written rules let your team produce correct assets without a designer.
Suppliers and printers work from specifications instead of billing for guesswork.
You hold every master file and licence detail, so any studio can pick it up.
The method is the same everywhere: understand how customers in that market decide, then build around it. These are the sectors we are set up to serve from Dubai.
Indicative brand identity fees run from AED 15,000 to AED 45,000, set by the number of applications, sub-brands and languages required. A single-language identity for one business sits at the lower end. Old Port Solutions is not VAT registered, so quoted figures carry no VAT.
Yes, and bilingual identities should be specified from the start rather than retrofitted. That means planning Arabic typeface pairing, lockup balance between the two scripts, right to left layout rules and which script leads in which context. Tell us at briefing stage if both are needed.
Yes. Clients own all final artwork, vector masters, working files and guideline documents outright. Font licences are purchased in your name where the foundry allows it, and we document exactly what is licensed so there is no ambiguity about what you can use commercially.
Often that is the better option, particularly where existing recognition has real value. A refresh keeps the recognisable elements, corrects the technical problems, and adds the system that was missing. We audit the current identity first and recommend refresh or replacement with reasons.
Send the goal, the timeline and the budget. You get a considered reply from a person within two working days.
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