- Home
- Industries
- E-Commerce
E-Commerce
Online retailers and direct to consumer brands where the store, the traffic and the conversion rate are the business.
- Home
- Industries
- E-Commerce
E-Commerce
Online retailers and direct to consumer brands where the store, the traffic and the conversion rate are the business.
What we see in this sector
Old Port Solutions works with e-commerce businesses in Dubai and across the UAE. Online retailers and direct to consumer brands where the store, the traffic and the conversion rate are the business. The approach is the same as everywhere else: understand how customers in this market actually decide, then build the brand, the platforms and the channels around that.
Typical challenges
- Traffic arriving and leaving without a clear reason why.
- Product pages that describe rather than sell.
- Marketplace listings and the brand site pulling against each other.
- Paid spend rising while contribution margin falls.
How we approach it
We treat the store as an operation, not a website. Discovery, product page, cart and checkout each get measured and improved, and the channel strategy decides what sells where. We run our own storefronts, so the advice comes from doing it.