Old Port Solutions LLC
Marketing & Brand Agency
E-Commerce & Trading
App & AI Studio
+971 52 961 4900
Social media marketing covers channel strategy, publishing, community management and reporting, run against commercial objectives rather than follower counts alone.
Start a ProjectSocial media marketing is the ongoing management of a brand's social channels: strategy, content planning, publishing, community response and reporting. It matters because social is often where buyers verify a company before contacting it. An inactive or inconsistent profile undermines every other marketing investment pointing towards it.
Social media is usually treated as a posting obligation rather than a channel with a purpose. The account exists, something goes out most weeks, and nobody can say what it is supposed to achieve or whether it is achieving it.
Meanwhile the channel is doing real work regardless. Buyers check it before enquiring, candidates check it before applying, and partners check it before meetings, which makes a thin or abandoned profile actively costly.
We identify where your buyers actually spend time and concentrate effort there, rather than maintaining a weak presence on every platform.
Content is planned and queued ahead of time against a calendar, so output does not depend on anyone having a free afternoon.
Reporting covers saves, shares, profile visits, enquiries and traffic, with follower growth treated as context rather than the headline.
Platform selection, audience definition, content pillars and posting cadence.
Planned posts with copy, creative and dates, submitted for approval before publishing.
Creative and captions produced, scheduled and published across agreed channels.
Comments, mentions and direct messages monitored and answered within agreed hours.
Bios, highlights, pinned posts and links structured to convert profile visits.
Reach, engagement, profile actions and enquiries, with next month's priorities.
Audit the business, the market and current performance, and agree what success means in numbers.
Decide the approach, the priorities and the budget, and write it down so everyone is working to the same plan.
Build the work against that plan, with reviews at the points where your input actually changes the outcome.
Go live with tracking already in place, so the first week produces data rather than opinions.
Review what the numbers say, change what is not working, and keep what is.
Scale what pays back and set the next set of targets together.
Buyers checking you up find an active, current account rather than a dormant one.
Scheduled publishing removes the gaps that make a brand look inactive.
Monitored inboxes mean enquiries arriving through social get answered quickly.
You hold ownership of every channel, login and audience throughout and afterwards.
The method is the same everywhere: understand how customers in that market decide, then build around it. These are the sectors we are set up to serve from Dubai.
Indicative retainers run from AED 5,000 to AED 18,000 per month, set by channel count, content volume, language requirements and whether video production is included. Retainers start immediately and are reviewed monthly. Old Port Solutions is not VAT registered, so quoted monthly fees carry no VAT.
That depends on your buyers, not on platform popularity. UAE consumer brands usually need Instagram and TikTok. B2B and professional services usually get more from LinkedIn. Rather than claiming every channel, we recommend concentrating on two or three and maintaining them properly.
Yes, within agreed hours and an approved response framework. Routine questions are answered directly, and anything commercial or sensitive is escalated to your team. We work Monday to Friday, 9:00 to 18:00 GST, with cover arrangements agreed separately for campaign periods and events.
Organic growth is a result of content people choose to share, so we plan for saves and shares rather than chasing follower numbers. We do not buy followers or use engagement pods. We report growth honestly, including flat months, and prioritise enquiries over audience size.
Send the goal, the timeline and the budget. You get a considered reply from a person within two working days.
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