Old Port Solutions LLC
Marketing & Brand Agency
E-Commerce & Trading
App & AI Studio
+971 52 961 4900
Brands dock. We judge.
Brands dock. We judge. Independent editorial analysis of public campaigns, with a plain verdict at the end of each.
Port Verdict on the Pepsi 2017 advert that was withdrawn: how a brand misread a cultural moment, and the approval process that…
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Port Verdict on noon's challenger positioning against a global e-commerce incumbent in the Gulf: strong regional distribution, soft differentiation.
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Port Verdict on Nokia's decline: how the world's most dominant phone brand defended the wrong asset and lost the category it had…
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Port Verdict on the LEGO turnaround: how a near fatal diversification was reversed by focus, and what the brand risks now that…
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Port Verdict on Expo 2020 Dubai as city branding: how a delayed world expo became a positioning statement, and the legacy question…
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Port Verdict on Emirates airline and the long game of brand storytelling: what three decades of consistency actually bought, and what it…
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Port Verdict on Careem's move from ride hailing to a regional super app: the local advantage it built, and the brand clarity…
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Port Verdict on Airbnb's publicly stated shift from performance marketing to brand: what the evidence supports, and why most brands cannot copy…
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